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Amazon Transparency Program is a global anti-counterfeiting initiative by Amazon. The program is designed to help brands protect their products and customers from counterfeit goods by assigning unique codes to products, which can be verified by both Amazon and consumers.

Here's how the Amazon Transparency Program generally works:

Enrollment:
Brands enroll in the Transparency Program by registering their products with Amazon. They receive unique Transparency codes for each unit of their product.

Labeling:
Brands apply these unique 2D codes, known as Transparency codes, to their products' packaging. This code is often a QR code that contains a unique alphanumeric identifier.

Verification:
When products with Transparency codes are shipped to Amazon fulfillment centers, the codes are scanned to verify their authenticity. This helps in preventing counterfeit products from entering the Amazon supply chain.

Customer Authentication:
Customers can also verify the authenticity of the product they receive by using the Amazon mobile app to scan the Transparency code. This provides an additional layer of assurance to consumers.

Brand Protection:
If a brand identifies counterfeit products or unauthorized sellers, they can report the issue to Amazon, which may take actions such as removing counterfeit listings, suspending seller accounts, or implementing other measures to protect the brand and consumers.

It's important to note that program details and features may evolve over time, and you should check with Amazon or their official documentation for the most up-to-date information. The availability and features of programs like Transparency can also vary by region, so you might want to check specifically for the region you are interested in, such as Amazon USA , INDIA etc .