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In this episode of Accrued, Tedd Huff and Colton Pond talk with Ben Boyer of World Finance about evolving lending strategies. They discuss how fintechs can build lasting customer relationships by focusing on customer needs, expanding product offerings, and leveraging alternative data. Ben highlights the importance of realistic credit-building products, empathetic customer service, and accessible financial tools. The conversation emphasizes trust, transparency, and tailoring services to meet client needs while adapting to economic changes. A must-listen for businesses aiming to stay competitive and customer-focused in the lending sector.

Key Highlights
The Key to Retaining Customers You Might Be Overlooking
Why One-Size-Fits-All Credit Scores Could Be Holding You Back
The Secret to Offering Financial Products Customers Actually Want
How Expanding Your Offerings Can Keep Customers Coming Back
What Makes a Great First Financial Product
Why Data-Driven Decisions Beat Gut Instinct Every Time
Breaking Down Barriers to Financial Success
How to Balance Profitability and Customer Care
What Most Financial Companies Get Wrong About Credit Building
Why Lifelong Customers Start with Exceptional Service

Takeaways
1️⃣ Set Clear Expectations to Earn Trust
2️⃣ Simplify Financial Tools for Better Engagement
3️⃣ Prioritize Trust Over Immediate Profits
4️⃣ Stay Ahead by Analyzing Market Trends
5️⃣ Be Proactive in Reaching Customers

Links:
World Finance: https://www.loansbyworld.com/about
LinkedIn:   / worldfinance  
Ben Boyer Linkedin:   / ben-boyer-535a272  

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Supporters
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About:
Guest
Ben Boyer: Ben Boyer is a finance executive in Product Development at World Finance, previously serving as COO at Simpliphy and VP of FP&A at Newrez. He has extensive experience in portfolio management and a proven track record of enhancing client implementations and financial forecasting. Ben’s expertise reflects a commitment to creating flexible, customer-centric financial products and improving the overall customer experience.

World Finance: With over 60 years of experience and branches across 16 states, World Finance offers the stability of a large financial company and the trust of a neighborhood lender. Through personal loans, tax services, and unbeatable customer service, they help customers unlock their financial good. World Finance stands out from competitors by offering inclusive, transparent, and flexible lending solutions, with a strong focus on credit building, customer support, and comprehensive financial services, including tax preparation.

Hosts:
Tedd Huff is the Co-Founder of Voalyre and the President & Founder of Diamond D3, a consultancy renowned for its expertise in global payments and marketing. With over two decades of experience in FinTech, Huff has played a pivotal role in shaping the industry through his contributions to various startups and established companies, focusing on growth, innovation, process improvements, and enhancing user experience in the complexity of payments.

Colton Pond: Colton Pond is a seasoned marketing executive with a strong fintech and financial services background. In his latest role, Colton is the CMO for LoanPro's API-first lending platform, aiming to meet the increasing market demands. His track record includes a significant tenure at Truv, where he led the marketing team to achieve a 300% growth in year-over-year revenue. Colton has also held key marketing and sales positions at MX, Lucid, and HealthEquity, demonstrating his ability to drive success and innovation within the fintech sector.

Diamond D3, Media: A media creation, management, and production company delivering engaging content globally

Chapters
00:00 Episode Highlight reel
01:41 Welcome to Accrued
02:17 At the Salt Flats
02:35 Introducing Ben Boyer of World Finance
02:45 Market Trends and Business Strategy
04:03 Customer-Centric Approach
04:55 Expanding Customer Relationships
07:15 Credit Builder Products
09:31 Customer Service and Retention
11:01 Financial Education and Budgeting
11:54 Personalized Financial Products
12:24 Evaluating Creditworthiness