The Growth Factor | Featuring Danielle Berg from Evolve Partners

In this episode of 'The Growth Factor,' Chris Smith, Chief Growth Officer at QuickFee, interviews Danielle Berg, founder and partner of Evolve Partners. They explore how accounting firm leaders can innovate and deliver transformational growth by enhancing client and employee experiences. Danielle shares her professional journey, including her impactful role in rebranding Habif, Arogeti & Wynne to Aprio, and emphasizes the importance of moving beyond transactional client service to creating holistic, experience-led differentiation. They discuss strategies for building an effective client experience, the symbiotic relationship between client and employee satisfaction, and the crucial role of vision in driving firm innovation. They also highlight the potential of smaller firms to pivot quickly and the significance of leveraging technology to improve both client interaction and employee engagement.