Google Analytics 4 Backlinks Report [Free Looker Studio Template]

Try this free Google Analytics 4 backlinks report template, and you will never use the GA4 native interface for backlinks analysis.

Link to the template - https://lookerstudio.google.com/repor...
Text guide -   / google-analytics-4-backlinks-report-in-loo...  

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0:00 Intro
0:21 4 steps to use the Google Analytics 4 backlinks report template
0:45 1. Use the screen scale at 90% to avoid horizontal scrolling.
1:14 2. Use the page referer types filter based on the custom field
2:32 3. Create and apply your filters
3:26 4. Manage chart variables
4:23 4 top use cases of this template
4:30 1. Monitor real traffic from backlinks, which you can’t do in Ahrefs.
5:41 2. Find some backlinks that you will never find in Ahrefs
6:40 3. Measure the traffic performance of your parasite SEO campaigns.
7:35 4. Recognize new backlink leaders by traffic using the performance map.

Why is this GA4 backlinks report template so valuable?

It not only answers the question “how to find backlinks in Google Analytics”.

There are 5 reasons I love it.

1. Monitor real traffic from backlinks, which you can’t do in Ahrefs.
Ahrefs gives you a list of backlinks to your website and ESTIMATES the potential traffic based on click-stream data.

This data is always worse than real data from your GA4 property.

2. Find some backlinks that you will never find in Ahrefs
For example, backlinks from non-public websites like Jira Workspaces.

3. Measure the traffic performance of your parasite SEO campaigns.
Yes, you can’t track rankings for your landing pages published on LinkedIn, Medium, Reddit, etc.

However, measuring traffic from such landing pages is already a big deal.

4. Recognize new backlink leaders by traffic using the performance map.
You need a pivot table to recognize new leaders quickly.

5. Recognize lost opportunities when traffic declines from previously popular backlinks.

Use the same pivot table.