Скачать или смотреть The secret behind Facebook Ads’ rising cost per thousand impressions

The secret behind Facebook Ads’ rising cost per thousand impressions.

Facebook Ads have become more expensive for businesses of all sizes over the past few years, and the cost per thousand impressions (CPMs) has been fluctuating in recent times.

The article explores the five key factors that are influencing CPMs in Facebook Ads and provides tips on how businesses can optimize their campaigns to get the most value for their money.

High CPMs are not necessarily a bad thing for advertisers, as they can indicate that the audience being targeted is highly valuable, which can lead to higher conversion rates.

The five factors influencing CPMs include the level of competition, the quality of the ad, the timing of the ad, the audience being targeted, and the ad format chosen.

Each of these factors can drive CPMs up or down depending on how they are optimized.

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