Thinking About Content In A Whole New Way: Richard Bullwinkle, Rovi Corp

In the past couple of years, we have seen a shift in the content delivery ecosystem, and with all of the great devices that have come out in the past five years, people are thinking about content in a whole new way, as all these new capabilities and technologies are really pushing the boundaries of what a traditional cable system was designed to do. Tyler Pyburn of The Pulse Network sits down with Richard Bullwinkle, Chief Evangelist at Rovi Corp, to discuss how having your content in the cloud allows consumers to contact their locker of content from any device, anywhere. Bullwinkle says it gets tricky though if you're in another country where that content is not licensed to play, and that's one of the reasons that download technologies are still very strong.

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