Скачать или смотреть Advanced Concept Testing Approaches

Presentation by Michaela Mora, founder of Relevant Insights a the 2022 Rosenfeld Advancing Research Conference, on March 11, 2022.

Learn about the concept testing methodology and various approaches available, when to use them, the types of decisions they can support, and the process to conduct good concept testing with mixed methodologies in mind.

Highlights
🎧 00:01:39 What is Concept Testing?
🎧 00:03:02 Concept Types
🎧 00:05:10 Concept Anatomy - Intuit QuickBooks Example
🎧 00:06:50 When To Use Concept Testing
🎧 00:08:17 Key Considerations In Designing Concept Tests
🎧 00:10:08 Concept Testing Approaches
🎧 00:17:01 Research Methodology
🎧 00:19:19 Other Approaches
🎧 00:23:04 Concept Testing Tips
🎧 00:23:30 Q & A

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