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Google uses a handful of ranking signals to measure and assess websites, and among the most important are Core Web Vitals. If you’re not optimizing your site for these metrics, you might seriously be hurting your Google search engine ranking, as well as your individual user experience.
In this video, we’ll briefly explain what core web vitals are and give you 5 ways that you can improve them. So let’s jump right in!

Google’s Core Web Vitals are page experience signals used to assess your website’s overall experience, these include: loading time, interactivity, visual stability, website security and mobile-friendliness.

There are a handful of free online tools that you can use to measure your site’s Core Web Vitals, such as Google PageSpeed Insights:

To get started, you can enter the URL of your website, then click on the Analyze button. It will grade your site’s overall performance and provide a summary of recommendations that you can use to increase your score.

Here are just a few of the recommendations you might see:
1. Implement a Caching Solution
A caching tool stores static HTML versions of your pages, eliminating the need for them to be loaded every time a visitor accesses your site. Upload a free plugin like W3 Total Cache or WP Fastest Cache to take care of this important task for you.


2. Eliminate Render-Blocking Resources
This refers to the static HTML, CSS, and JavaScript files needed to render a page on your site. One way you can avoid these scripts is by using a free tool called CSS Minifier. Simply input your CSS and select the Minify button. Then, copy and paste the output to replace your current code.

3. Defer Loading of JavaScript
This process makes your web pages load faster. Plugins like WP Rocket offer an Optimize CSS Delivery feature that can be helpful for this.

4. Use a Content Delivery Network
This is a network of servers across the globe that you can use to store your content. This means that your visitors will be served your site from whatever servers are in closest proximity to them, thus speeding up loading times.
There are several third-party tools that can help you do this, one of the most popular options is Cloudflare.
And last but not least:

5. Upgrade Your WordPress Hosting
If your site is particularly slow to load, it may indicate that it’s time to upgrade your hosting plan. We suggest choosing a managed host that has servers optimized specifically for WordPress and can handle many technical aspects of site performance. For example, at DreamHost, we offer DreamPress plans that are aimed at WordPress site owners looking to get a high-performance site without breaking the bank.

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