New BMW i4 M50 Review - It's fast, it's powerful, but is it a driver's car?

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The arrival of the electric era arguably challenged BMW more than any other mass market brand.

BMW is a company famous for its drivetrains; it's a brand that differentiates itself from the competition by offering a unique combination of chassis dynamics, handling and characterful engines.

But electric drivetrains all feel remarkably similar to drive, and on top of that, there's no unique engine note or exhaust note to further separate a BMW from its competitors.

BMW needed to embrace electricity and find a way to imbue the brand's DNA into electric sports cars.

For our video journalist, Ciro De Siena, the i4 M50 is their best effort yet.

We hope you enjoy this video and do let us know what you think in the comments below.

BMW i4 M50 Price in South Africa (July 2022)
R1,600,000

00:00 - Intro
00:35 - Can electric cars be enjoyable to drive?
02:40 - Drivetrain
03:35 - Power & torque
04:40 - Interior
08:20 - EV driving modes
09:28 - Driving and handling
10:40 - Weight
12:10 - Pricing

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