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On this edition of “Keeping it real,” a new series on Inman, Peter Lorimer sits down with Gary Gold, one of the agents who sold the Playboy Mansion.

Gold shares his biggest secrets to success and how to achieve it.

The two esteemed real estate agents have an in-depth back-and-forth that runs the gamut on real estate.

They’ll answer the following questions:

How the hell do you find $100 million listings?
How do you find clients in the upper echelon?
How have you earned their business over the years?
“I act as people’s agent before they give me the job,” Gold said. “I provide value before I get anything. I give it out there for free, and I’m happy to help anybody. When you become invaluable, you’re going to get business from that.”

“Be of service,” Lorimer added. “Knowledge isn’t earned, it’s borrowed.”

“Well, the truth is the best bullshit,” Gold countered.

Other topics of interest discussed:

Importance of original content and being a provider of information
High-touch sales
Early Zillow
All the money in real estate is converting leads, not getting them
Differences in selling vastly different priced homes
The truth about the leads you think you have
Gary Gold’s career trajectory

https://peterlorimer.podbean.com/e/pe...

https://peterlorimer.com/blog/2018/6/...

https://www.inman.com/2018/06/21/keep...

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GARY GOLD
HILTON & HYLAND
257 North Cañon Drive, 2nd Floor
Beverly Hills, CA 90210
O +1 310.858.5411
M +1 310.741.0505
DRE# 00813554

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