The Processes For Effective Side Project Marketing by Marc Köhlbrugge, BetaList Founder

Marketing Through Making

SEO is a marathon, content takes forever, paid advertising is expensive and dangerously addictive...

WELCOME TO A NEW AGE. THE AGE OF ENGINEERED MARKETING

About the talk:
The days of ‘Mad Men’ Marketing agencies and large hocus-pocus campaigns have looong gone.

We all know that.

But what if Direct Marketing is slowly going into extinction all together?! Marketing is becoming more and more value-focused. Nobody cares about your ‘genius’ campaigns, they care about the value you can create for them.

‘Give, give, give..then, and then only, ask for something in return’ is the new doctrine floating over Marketing. Content has done the honours of introducing us to this doctrine. However, we can take this concept so much further..

Engineered Marketing has ushered in a new era of data and tool-based marketing. Engineered Marketing aka Side-Project Marketing is all about building small tools and resources of high (yet free) value... Attracting customers by taking their needs seriously instead of assuming they’ll fall for your ‘genius’ ad campaigns.

About the speaker:
Marc Köhlbrugge: Serial Entrepreneur. Developer. PR Hacker. Advisor.

Marc Köhlbrugge is the guy who ‘tricked TechCrunch into writing about his startup’ by developing a side-project/ engineered marketing tool now well-known under the name BetaList. What started out as a smart PR hack, developed into the biggest platform for entrepreneurs to show off their startup to an audience of early adopters and get their feedback.

A serial entrepreneur himself and at the source of early stage companies, Marc is an expert on all things bootstrapping, idea validation, MVPs , getting initial traction, pricing and PR hacking.

Speaker links:
  / marckohlbrugge  
https://betalist.com/

-------------------------------------------------------------------------------------

We're here to empower you with the digital skills you need to adapt, grow and succeed in a rapidly changing world.

Check out our blog for articles, reports, resources and webinars.
→ https://hubs.la/H0VHlcs0

Master the tools, techniques, strategies and frameworks you need to become an expert in the essentials of growth & marketing.
→ 3 Day Growth Strategies Crash Course: https://hubs.la/H0VHnJ80
→ 6/12 Week Growth Hacking Immersive Course: https://hubs.la/H0VHpZj0

Learn how to elevate your business strategy, strengthen your decision-making skills, and substantiate your business proposals with powerful data insights.
→ 3 Day Business Analytics Crash Course: https://hubs.la/H0VHpDD0
→ 12 Week Data Analytics Immersive Course: https://hubs.la/H0VHpZ-0

Learn one of the most sought-after skills in tech. Master the end-to-end UX design process and learn to design experiences people love.
→ 12 Week UX Design Immersive Course: https://hubs.la/H0VHp-z0

Stand out as a future-proof, modern leader. Handle constant change confidently and lead with a clear vision.
→ 6 Week Rethink Business Leadership Course: https://hubs.la/H0VHq0t0


Ready to transform your workforce? Here are our corporate solutions for growth, innovation and data capabilities.
→ https://hubs.la/H0VHz7W0

You can also follow us on Social Media here for even more learning materials:
LinkedIn:   / growth-tribe  
Instagram:   / growthtribe  
Facebook:   / growthtribeio  
Twitter:   / growthtribe