Скачать или смотреть Podcasting vs YouTube: Which One Grows Your Brand Faster?

In this episode of Start, Grow, Monetise Your Podcast, Alex Chisnall and James Burtt break down the pros, cons, and real monetisation potential of podcasting versus YouTube for entrepreneurs, creators, coaches, consultants, and business owners.

Whether you’re launching a new show or looking to scale your content across platforms, this episode is your blueprint. Learn how successful podcasters are transitioning to video (and vice versa), how to repurpose content for maximum reach, and why you don’t need big numbers to monetise—just the right audience.

If you want to grow your visibility, authority, and income using podcasts and YouTube, don’t miss this one.

What You'll Learn in This Episode:
✅ The key differences between podcasting and YouTube—and how to use both strategically
✅ How to repurpose podcast episodes into high-performing YouTube content
✅ Why audience quality matters more than vanity metrics
✅ How YouTube demographics can unlock a younger and broader reach
✅ How to create content that fits both platforms and drives conversions

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Key Takeaways:
🎯 Podcasting and YouTube aren’t competitors—they're complementary tools
🎯 YouTube offers algorithmic discoverability and skews younger/male
🎯 Podcasting builds deep connection, loyalty, and expert authority
🎯Monetisation is possible before big numbers—if you're niche, valuable, and strategic
🎯 Repurposed content = less effort, wider reach


Recommended Tools & Resources:
📌 Descript (edit audio + video in one tool)
📌 Headliner (create audiograms for YouTube Shorts)
📌 Canva (design podcast covers & thumbnails)
📌 TubeBuddy (optimize YouTube SEO & thumbnails)

Don’t forget to like, comment, and subscribe for more podcasting tips.


CHAPTERS:
00:42 Balancing Content Creation While Traveling
01:34 Are Podcasts or YouTube Better?
02:10 Client Success: From YouTube to Podcasting
03:05 Can Podcasts and YouTube Coexist?
03:46 Repurposing YouTube Videos for Podcasts
04:30 Coach for CEOs: Podcast Growth Story
05:18 Fears About Audience Cannibalisation
06:02 Audience Demographics: YouTube vs Podcasts
07:04 The Discovery Power of YouTube’s Algorithm
08:00 Tailoring Content for Each Platform
08:48 Using Shorts to Drive Longform Views
09:24 Monetising YouTube After a Year
10:00 Controlling Ad Placements on YouTube
10:32 Creating Dual Audio-Video Content