Скачать или смотреть Case study Ninjacart | Launch Plan to enter deep into the tier 2 cities | Success Metrics | Part 7.

Case study – Ninjacart: Even after 6 years into operations they are not able
to penetrate large into the tier 2 and tier 3 cities of India.

Launch plan:
Step 1:
• Contact your current consumers and ask them if they operate in the tire2 or tire3 city where you plan to enter.
• Make the App appearance more easy and convenient.(explained this step in above videos)
Step 2:
• Employ on-field employees who will reach the zonal retailers.(explained this step in above videos)
Step 3:
• Warehouse management: remember that the demand for variety of agro products will be less in tire 2 and tire 3 cities so Mixed Supermarket and Sequential Pull System must be worked on rather than Supermarket Pull System.
• Make sure the agro products are in Kanban so that no harm will be caused to the food.
• The warehouse manager must ensure value stream mapping(VSM) is properly executed.
• It is observed VSM reduces the lead times and delivery can be achieved within 6 hours of order been placed.

Target Metrics:
• Input Matric – measure the actual demand
• Leading matric – measure activities that have significant impact on future.
• Lagging matric – Use of VSM can solve the demand supply mismatch problem.
• Qualitative matric