Скачать или смотреть John Kay: The Future of Purpose Driven Business

At our conference on 30 October 2014, John Kay discussed the Future of Purpose Driven Business pulling in perspectives from lawyers, economists, management consultants, anthropologists, linguistic and moral philosophers and environmental scientists. In his distinctive and insightful way he talked about topics from trust and transparency to the legitimacy of business.

He started by dispelling the myth that a business’s purpose is to make money for shareholders then moved on to the varying purposes of businesses from the different perspectives concluding that “making a profit is no more the purpose of business than breathing is the purpose of life”.

Blueprint for Better Business aims to unite corporate purpose and personal values to serve society. We encourage businesses to define and operate to a purpose that serves society and respects the dignity of people, and to nourish a culture through which behaviours needed to deliver that purpose can flourish. To do this we have developed Five Principles of a Purpose Driven Business and a Framework to Guide Decision Making.
We held a conference in October 2014 on Putting Purpose into Practise keynote speakers including President of the CBI Sir Mike Rake and academic and commentator John Kay took to the stage to discuss Why Purpose Matters and the Future of Purpose Driven Business. We also had speakers from business and the investment community discuss Measuring Purpose and The Challenges of Putting Purpose into Practice. Paul Polman spoke to Professor Rebecca Henderson about the benefits to business of joining the purpose journey. John Kay concluded with; "profit is no more the purpose of business than breathing is the purpose of life".

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