Google Ads Tutorials: Conversion Lift

Conversion Lift enables you to run an experiment to measure how many conversions are caused by your ads that wouldn't have happened without ads. In this tutorial you'll learn about how Conversion Lift works, how to set up your experiment in Google Ads, and best practices for driving lift.

0:00 - Introduction
0:37 - Incrementality Experiments
2:21 - Conversion Lift
3:54 - Best Practices If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
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About Google Ads:

The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.

To learn more about Ads, visit the Ads Help Center https://support.google.com/adwords/ and engage with fellow advertisers on the Google Advertiser Community https://www.en.advertisercommunity.com/.
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