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Instructional Media Centre (IMC) is an Educational Multimedia Research Centre established by University Grant Commission at MANUU Hyderabad. Aim of the Centre is to produce and disseminate the Higher Education content through Audio-Visual Medium to the Urdu diaspora which is a minority community in India. IMC provides a forum for the active involvement of academics in creation of appropriate educational content to regular and distance mode of students. IMC MANUU Youtube channel was created to provide wider access to Higher Education and to promote Urdu Language & Culture. The channel has a repository of programmes of all academic disciplines and it also caters to the general audience with a wide array of Enrichment programmes, documentaries on various subjects. The content on the channel is available free of cost all across the globe.

The basic infrastructure of IMC consists of one Video studio, one Audio studio and a comprehensive post production facility. To provide the wider access of Higher Education and promoting Urdu Language & Culture, IMC MANUU Youtube channel was created which has a repository of audio-visual programmes of all academic disciplines. IMC MANUU YouTube Channel also caters to the general audience with a wide array of Enrichment programmes, and documentaries on Urdu Language and Culture. Important academic Events, Seminars, Workshops, Symposiums etc are webcast live at Youtube Channel. The academic content on the channel is available to masses free of cost all across the globe. Aim is to build a Knowledge Society.