Скачать или смотреть The Clear Signs It’s Time to Raise Your Prices in a Service Business

If you’re booked out, working hard, and still wondering why the money doesn’t reflect the effort, this episode is for you. Because for most consultants and service providers, the issue isn’t skill, demand, or commitment, it’s that pricing hasn’t caught up with who you are now and the value you deliver. In this episode, Deirdre Martin, quadruple-certified, award-winning neurostrategist and international bestselling author, breaks down the clear signals that tell you when it’s time to raise your prices, without guilt, guesswork, or putting your cash flow at risk.

Drawing on real client work, behavioral economics, and neuroscience, Deirdre explains why being booked out is an economic signal, how price acts as a filter for better clients, and why waiting for the “right time” often keeps consultants stuck at the same income level for years. If you’re a coach, consultant, or professional service provider in areas like CyberSecurity, HR, advisory, or fractional roles, and you want to grow to six or seven figures without burning out, this episode will help you make pricing decisions like a CEO, not from fear or habit.

💡 In This Episode, You Will Learn:
⇨ The capacity signal that tells you your prices are too low
⇨ Why being fully booked does not automatically mean you’re profitable
⇨ How price works as a psychological and practical filter for client quality
⇨ Why getting results faster increases value instead of reducing it
⇨ The neuroscience behind commitment, perception, and pricing
⇨ How underpricing quietly leads to burnout, resentment, and scope creep
⇨ When increased expertise, credentials, and proof justify a price increase
⇨ Why inflation and rising business costs mean standing still is a pay cut
⇨ The one question to ask before raising your prices with confidence

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🕒 Episode Timestamps
00:00 – Booked out but underpaid, the real pricing problem
01:20 – Client story, raising prices without cash flow panic
04:33 – The 80 percent capacity rule explained
05:57 – Why price is a filter, not just a number
07:57 – Speed, expertise, and the value misconception
09:42 – The neuroscience study that changes how pricing works
10:59 – Low-ticket vs high-ticket commitment levels
14:34 – Niching, authority, and earning like a specialist
17:10 – Inflation, scope creep, and repricing responsibly
19:46 – The one question to ask before raising your prices

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🔧 Mentioned Resources
🎁Free Resource: Premium Pricing Matrix
https://www.deirdremartin.ie/premiump...

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🤝 Connect with Deirdre Martin
🌐https://www.deirdremartin.ie/
💼  / deirdremartincustomerexpeience  
📸  / deirdremartin.ie  
🎧https://podcasts.apple.com/us/podcast...

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🔗More Resources + Tools
📅 Work With Deirdre: https://calendly.com/deirdremartincx/...
💌 Subscribe to the Newsletter: https://www.deirdremartin.ie/master-y...
📺 Subscribe on YouTube:    / @deirdremartinmyb  
💼 Connect on LinkedIn:   / deirdremartincustomerexpeience  
📖 Read the Blog: https://www.deirdremartin.ie/blog