Define Your Personal Brand & Leave a Legacy in the Digital Age | Ryan Raiker | TEDxWidenerUniversity

Everything you post online tells a story about who you are as a person and your history. Take control of that story by purposefully curating a personal brand and leaving a digital legacy that will enable you to succeed in life. Your brand is YOU. As a digital-first marketing leader, Ryan Raiker has experience creating marketing systems built around effective strategic planning, customer empathy, compelling content, and operational efficiency. He brings a strategic viewpoint to reimagine how people work and businesses operate. He is a recognized thought leader in business, technology, artificial intelligence, machine learning, and process. Raiker also serves as an adjunct professor in the fields of business management, entrepreneurship, communications, and digital media informatics. Raiker actively writes in publications on Medium and has been featured on NBC, RTInsights.com, MarketWatch, TowardsDataScience.com, Data-Driven Investor, Insurance Innovation Reporter, Yahoo News, and more. You can learn more about him at RyanRaiker.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx