Скачать или смотреть METal April 8, 2017 - Identifying & Engaging Your Superfans - Kim Kaupe

Superfans are everywhere. They paint their faces on game day, head to midnight movie premieres in costume, and they’ve seen their favorite band play live 37 times. They don’t just consume entertainment, they live it! In today’s culture of instant everything it is more important than ever to identify, surprise, and delight these hyper focused consumers. They are angel advocates of your brand and truly help define the statistic that 80% of your revenue comes from 20% of your fan base. The lifetime value, and ROI, of a single die-hard fan is what marketers, agencies, and brands are now spending their time trying to capture and retain. Kim will share how to locate the superfans within your industry or business and the simple tips and tricks you can use to engage them in an authentic way.

Kim Kaupe is the co-founder of ZinePak, a superfan-focused company that creates engaging fan packages for entertainers, brands, and celebrities. In the past six years she has worked with some of the most sought-after entertainers and brands in the world such as Paul McCartney, Katy Perry, KISS, American Express, The New York Mets, Kellogg, and Miller Coors. She graduated with a B.A. in marketing from the University of Florida and roots loyally for her Gators. Most recently, she was named a Woman of Influence from the New York Business Journal and featured on ABC’s Shark Tank, securing offers from 4 out of 5 sharks. Previously she was named to Inc.’s 35 Under 35, Advertising Age’s 40 Under 40 and Forbes 30 Under 30. You can find her on days that end in ‘y’ at @kimkaupe.