Скачать или смотреть Rising actor risks threaten growth of K content, leaving production companies vulnerable

Rising actor risks threaten growth of K-content, leaving production companies vulnerable .
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 “The industry is expanding, but so is the probability of potential risks. It’s frustrating,” an insider said.While K-content has gained global recognition and become a key national strategic industry and export driver, actor-related risks remain an unresolved challenge. A recent example is the uncertainty surrounding tvN’s highly anticipated drama 'Signal 2' after revelations about actor Cho Jin Woong’s past criminal record. The case highlights how a project involving hundreds of millions of won in production costs and hundreds of staff members can be thrown into crisis due to the issues of a single actor, raising concerns across the industry.   Growing K-content popularity increases actor salary  Following the domestic success of global online streaming services (OTT), the Korean drama industry has experienced rapid growth, with production costs, actor salaries, and creators’ market value rising sharply. According to industry sources, drama budgets have more than tripled compared to the pre-COVID era, with the increase in lead actors’ fees being particularly notable.Actor Kim Soo Hyun earned 200 million KRW (approx. 135,436 USD) per episode for tvN’s 'It’s Okay to Not Be Okay' (2020), but his fee rose to 500 million KRW (approx. 338,517 USD) per episode in the following year’s Coupang Play series 'One Ordinary Day' (2021). He reportedly received a similar level of pay for Disney+’s 'Knock Off,' scheduled for release this year. Actor Lee Jung Jae earned over 1 billion KRW (approx. 677,369 USD) per episode—the highest in Korea—for 'Squid Game' Seasons 2 and 3 on Netflix.The problem is that as actors’ fees soar, a corresponding responsibility framework has not been established. In a production environment highly dependent on lead actors, personal controversies can even result in the cancellation of an entire project.A drama producer, referred to as A, explained, “Actors are literally the ‘face’ of a project. Even if hundreds of staff members contribute to production, the actor is the one who promotes the drama and immerses the audience in the characters. Naturally, dependence on a few lead actors is inevitable.”   “We Can Only Rely on Actors’ Conscience”… No Institutional Alternatives  While production co