Скачать или смотреть Say "Yes" and Figure It Out Later - Michelle's Story

You know why copywriting is so fun?

Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸

Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client.

That's what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her.

We love Michelle's motto—"say yes and figure it out later."

You say "yes" not because you know everything.

You say "yes" because you know you have a strong foundation and trust yourself to figure out the remaining 5-10% to get the project done.

As copywriters, we never stop learning.
 
New social platforms, new clients, new audiences: change is the one constant in our careers.

But if we adopt Michelle's mentality, then instead of fearing "new" we can see it for all the opportunities that it presents.

Hear her explain this philosophy and the rest of her journey that led her to running her marketing agency!
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Use an Entrepreneur Mindset to Grow Your Copywriting Income
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How to Set Up Your Schedule When Working from Home
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Chapters:

01:00 Michelle’s background in journalism and marketing
02:14 Transitioning from full-time work to copywriting
03:50 Gaining confidence through the CCA foundations
04:30 Building a portfolio with spec pieces
05:14 Landing the first consistent copywriting client
06:18 Scaling from freelancer to agency owner
09:05 Overcoming the fear of new projects
10:48 Professional advice: Trust your foundational skills
12:20 Balancing agency growth and client work
14:05 Financial goals and career flexibility
15:45 Advice for beginners: Just get started
18:28 Overcoming early agency growth hurdles
22:26 Typical day for a working mom
26:49 Recognizing when your creative focus wanes
28:47 Scaling through high-revenue retainer clients
31:27 Delegating tasks to focus on expertise
32:51 Contact Michelle
35:20 Wrap Up