Скачать или смотреть Fortnite’s proximity chat: feature, not bug

Day 52 of my 90-day challenge.

In my last video, I talked about Fortnite letting creators sell directly on their islands. In the same wave, they rolled out proximity chat—players can talk to anyone nearby in-match, form squads on the fly, negotiate, role-play… and yes, sometimes clash.

My take: don’t smooth every edge. Proximity chat creates real social friction, which is what makes play memorable. The job isn’t to mute it—it’s to design guardrails.

Design & brand takeaways:

Build safety by design, not silence by design (filters, reporting, rep/karma systems)
Create proximity-triggered quests and voice-activated clues
Reward good actors with visible reputation and unlocks
Think moments, not billboards

What do you think—game-changer or chaos machine?

#Fortnite #UEFN #ProximityChat #CreatorEconomy #Gamification #GameDesign #BrandActivations #Youthopia #90daychallenge #shorts