Insights on Influencer Marketing in

In this episode of Colours of Social Media, we dive into #InfluencerMarketing with Priscilla Aseye Febiri, an Influencer Marketing Expert, a self-published author and Integrated Communications Professional.

We discuss common mistakes marketers make, the rise of micro-influencers in #Ghana, and how influencers can remain authentic while building their brand.

Priscilla also shares insights from her influencer marketing report and advises brands and aspiring influencers.

Key Topics Discussed:

Common mistakes in influencer marketing
Is influencer marketing in Ghana still developing or fully established?
The impact of micro-influencers vs. macro-influencers
How brands can select the right influencer and build lasting relationships
Tips for influencers to attract and grow their audience

Get Priscilla’s take on the future of influencer marketing in Ghana and how you can thrive in this growing industry!

📖 Read Priscilla's report on Influencer Marketing In Ghana: https://influencermarketinginsights.com/

🎧 Listen on Spotify: https://podcasters.spotify.com/pod/sh...
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