Скачать или смотреть SOCIAL MEDIA MARKETING | SEC | ONE SHOT | DETAILED EXPLANATION | DU/SOL/REGULAR/NCWEB

single one-shot video that covers all three units of Social Media Marketing in a clear, student-friendly format. It’s perfect for an educational video aimed at BBA/B.Com/MBA/digital marketing students:


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🎓 Full Course on Social Media Marketing | Units 1, 2 & 3 Explained with Examples | Complete SMM in One Video

Welcome to this complete video lecture on Social Media Marketing (SMM) covering all three units in one detailed and easy-to-understand session. This video is ideal for students of BBA, B.Com, MBA, Digital Marketing, and anyone interested in understanding how modern businesses use social media to promote their brand, engage customers, and track performance.

Whether you're preparing for exams, making notes, or just want a solid understanding of social media marketing, this video has everything you need—explained in simple language with real-life examples.


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📘 Topics Covered in This Video:


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✅ UNIT 1: Introduction to Social Media Marketing

🔹 Concept and Importance of SMM

What is Social Media Marketing?

How it differs from traditional marketing

Importance of SMM for modern brands

Benefits like reach, engagement, targeting, and cost-effectiveness


🔹 Types of Social Media Platforms

Online Communities and Forums (e.g., Reddit, Quora)

Blogs and Microblogs (e.g., Blogger, Twitter)

Social Networks (e.g., Facebook, LinkedIn)

Contemporary Platforms (e.g., Instagram, TikTok, Pinterest)


🔹 Goals and Role in Marketing

Building awareness, generating leads, engaging customers

Using platforms for branding, promotions, and customer service


🔹 Social Media as a Listening Tool

Monitoring customer feedback and public opinion

Using tools like Hootsuite, Mention, Google Alerts


🔹 Trends in SMM

Rise of reels, short videos, live streaming

Influencer marketing, AI tools, personalization

Social commerce (shopping directly via social platforms)


🔹 Social Media Influencers

Types: Mega, Macro, Micro, Nano

Role in brand promotion and customer trust

Real-world examples of successful influencer campaigns



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✅ UNIT 2: Social Media Marketing Plan & Performance Measurement

🔹 Creating a Social Media Marketing Plan

Setting SMART Goals

Determining Strategies (content types, timing, campaigns)

Identifying Target Market (demographics + psychographics)

Selecting Tools (Canva, Buffer, Google Analytics)

Choosing Platforms (based on audience & content style)


🔹 Implementation

Posting schedules, engagement routines, ad campaigns

Ensuring consistency in tone and branding


🔹 Measuring Effectiveness

We explain three key metrics for measuring performance:

Conversion Rate – % of users who take action (buy, sign-up, etc.)

Amplification Rate – % of users who share your content

Applause Rate – % of users who liked or reacted to your post


These metrics are explained at:

On-Page Level: Overall brand account performance

On-Post Level: Individual content performance



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✅ UNIT 3: Content Creation & Sharing Using Case Campaigns

🔹 Content Types in SMM

Blogging: Articles and long-form content for education and SEO

Streaming Videos: YouTube, Reels, Live sessions for storytelling and engagement

Podcasting: Audio content for long-form storytelling, interviews, and niche content


🔹 Content Planning Models

70/20/10 Rule:

70% useful/informative

20% interactive/engaging

10% experimental/risky


50-50 Approach:

50% value-based content

50% promotional content



🔹 Brand Mnemonic and Storytelling

Using logos, jingles, slogans to make your brand memorable

Building emotional connection through storytelling about the brand’s journey, values, and vision


🔹 Contextualising Content Creation

Creating content that fits the platform, timing, audience, and trends

Examples of different content types for Instagram vs LinkedIn


🔹 Social Media Ethics

Honesty in advertising

Transparency in paid partnerships

Respecting privacy and copyright

Avoiding harmful or misleading content



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📚 Who Should Watch This Video?

Marketing, BBA, B.Com, MBA students

Digital marketing beginners

Content creators and social media managers

Business owners and freelancers



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📌 This video follows university-level syllabus and is structured to help you in exams, assignments, or practical marketing projects.


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