Grounded Theory vs Phenomenology - Similarities, Differences & Which one to choose?

Phenomenology and Grounded Theory share many similarities, so no wonder it is an extremely difficult task to decide which one to choose for your study. In this video, I define phenomenology and grounded theory, talk about similarities between them, and finally discuss differences between phenomenology and grounded theory and how to make that difficult decision. While doing this, I share a number of useful insights about each of these methodologies. Enjoy!

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Time stamps:
00:00-03:34 Problems with phenomenology and grounded theory
03:34-04:52 Defining phenomenology and grounded theory
04:52-06:39 Similarities between phenomenology and grounded theory
06:39-19:58 Differences & which one to choose?