Before you spend a single dollar on a custom figurine, you need to know where the real costs are hidden.
I’m Wow Woo, co-founder at EDEN TOY. We help brands turn ideas into real custom figures—from one-off prototypes to full mass production. In this video, I break down exactly what you pay for when making a custom figurine, and why costs can range from under $100 to several thousand dollars depending on the project.
Key points covered in this video:
Why custom figurine pricing varies so widely
The full cost structure of a custom figure project
Modeling costs and when you can skip them with a ready STL file
How complexity affects cost more than size
Prototype costs and when a sample becomes the final product
Mold options and how tooling changes unit cost dramatically
Differences between silicone molds, PVC steel tooling, and vinyl molds
Real production examples showing how volume lowers unit cost
How paint complexity increases labor cost
Packaging and shipping costs that many buyers underestimate
Why batch size, paint layers, and structure drive final pricing
Typical cost components explained:
3D modeling: simple cartoon poses vs complex detailed figures
Prototyping: resin samples for shape and detail confirmation
Molds: silicone molds for small runs, steel tooling for PVC mass production
Unit production: resin copies vs PVC high-volume units
Painting: basic spray masks vs multi-layer hand-painted finishes
Packaging: polybag, foam protection, or retail window boxes
Shipping: air vs sea freight and how volume changes logistics cost
Real-world cost logic shared:
One-off figurine = design + single print (higher cost per piece)
Small batch = mold cost spread over limited quantity
Large batch = tooling cost spread over thousands of units
Higher volume always lowers unit cost when demand is proven
Practical rules to remember:
One piece is expensive; batches reduce unit cost
Paint complexity directly increases labor cost
PVC and vinyl require tooling investment
If demand is uncertain, start with a resin pilot run
Clean, ready-to-use STL files save time and money
Bigger size, more parts, joints, magnets, or LEDs increase cost and assembly time
Final takeaway:
Custom figurine cost becomes clear when you break it into blocks—design, sample, mold, unit production, packaging, and shipping. Control these levers, and you can budget accurately, avoid surprises, and build a profitable product line.
This video is intended for:
Toy and figurine brand owners
Collectible designers and creators
E-commerce sellers
Kickstarter and pre-order projects
Anyone budgeting for custom figurine production
Related topics and keywords:
custom figurine cost
how much does a custom figurine cost
resin vs PVC figure cost
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If you want a fast and accurate quote, send us:
Size, material (resin / PVC / vinyl), quantity, paint detail level, and target retail price.
Website: https://www.edentoy.com
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