Скачать или смотреть Google Search HCU: The SEO Cataclysm Explained | SEO 2025 (DevFest Boston)

(Part 6 of 15) In 2023, the rise of ChatGPT and other generative AI tools supercharged spam websites, making it harder for Google to deliver quality search results. This led to a massive update in Google's search algorithm between September 2023 and March 2024, drastically impacting website traffic. In this video, I break down what happened, why it happened, and what it means for website owners and the future of search.

Links:

https://whlp.ly/seo2025-slides (presentation slides)
https://whlp.ly/seo2025-playlist (all videos from this series)
https://whlp.ly/seo2025-devfest (DevFest Boston website)
https://bsky.app/profile/jeffwhelpley... (follow me on BlueSky)

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