Скачать или смотреть Metsä Group invests EUR 370 million to double its tissue capacity in Sweden - Tissue Online North Am

Imagine the softest touch. Now, double it. That's the promise whispered on the wind across Katrinefors, Sweden, carried on the scent of freshly cut timber. Metsä Group, a titan of the forest, is investing a staggering EUR 370 million, not in steel or concrete, but in something far more intimate: tissue paper. More specifically, doubling their capacity, weaving a future where comfort and sustainability intertwine.

This isn’t just about toilet paper or kitchen towels; it’s about a commitment. A bold declaration that even the most mundane aspects of our lives can be touched by innovation and responsibility. Think about it: every gentle wipe, every absorbed tear, every clean surface contributing to a circular economy, a system where waste is minimized and resources are cherished.

The existing Katrinefors mill, already a beacon of efficient papermaking, will soon stand even taller, its impact reaching far beyond the Swedish landscape. It’s a signal, a ripple effect, suggesting that even in a world increasingly focused on digital landscapes, the tangible, the tactile, still hold immense value. This investment breathes new life into a traditional industry, proving that progress and sustainability aren’t opposing forces, but rather two sides of the same remarkably soft, incredibly strong coin. It's a future we can all feel good about.