Скачать или смотреть App Strategy for Omni Channel Growth with Abhijeet Singh on Dilse Omni talks with Saurabh: Episode 5

In this episode of DilSe Omni, Saurabh sits down with Abhijeet Singh, Co-founder of ‪@appbrew‬ to unpack one big question, brands often get wrong:

When should you actually invest in a mobile app?

They discuss how apps fit into an omnichannel strategy, the right KPIs to measure app success, and why not every brand needs an app on day one. Abhijeet also shares behind-the-scenes insights from building high-impact apps for brands like snitch and what it takes to create app experiences that drive retention, engagement, and repeat purchases.

If you’re a D2C or omnichannel brand evaluating whether an app makes sense, or looking to make your existing app perform better, this episode offers practical guidance.

0:00 – Introduction & Key Highlights
2:05 – What made Snitch’s app contribution double in 15 days?​
5:55 – Why do Nike, and Amazon get so much revenue from apps?​
11:10 – How do apps deliver 3x conversion, higher AOV and 7x LTV vs web?​
17:00 – Which categories must have an app, and who should wait?​
22:50 – Why do home décor, mattresses and other “surprise” categories win on app?​
29:40 – When is the right time to launch an app (PMF, revenue, ROAS)?​
36:10 – Should you build in‑house, use an agency or an app‑builder?​
42:30 – React Native, Flutter or web‑view: which gives the best experience?​
49:10 – What is the “growth cable” for zero‑paid app adoption?​
55:00 – Which push, personalization and coupon plays boost repeat?​
59:40 – How is AI reshaping marketing, content and promotions?​
1:02:50 – What will Rufus‑style agentic shopping look like?​
1:07:06 – What are the 5 app success metrics every founder should track?​
1:09:30 – Which two books should founders read next?

Podcast Summary : dilseomni.talk

Referenced Blogs & Resources:
1. The Ultimate App Attribution Guide: https://tinyurl.com/app-attribution
2. App Store Conversion: https://tinyurl.com/app-conversion
3. When To Launch Your Own App: https://tinyurl.com/launching-apps

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