Скачать или смотреть Navigating strategy in the creative and cultural sector with Ollie Couling

In this episode, ⁠James Akers⁠ (https://digitalculturenetwork.org.uk/...) interviews Ollie Couling (https://digitalculturenetwork.org.uk/...) , the Digital Culture Network Tech Champion for Digital Marketing and Strategy.



We discuss:





• What is a strategy and why you shouldn't fear one


• Useful frameworks to help build your strategy


• Top tips from Ollie's experience in the creative and cultural sector




The following links and resources were discussed in this episode:





• 5 reasons why creative and cultural organisations need a digital strategy (https://digitalculturenetwork.org.uk/...)


• Theory of Change (ToC) (https://www.culturehive.co.uk/resourc...) - A guide and template


• Objectives and Key Results (OKRs) model (https://www.culturehive.co.uk/resourc...) -
Getting started with objectives and key results


• MoSCoW method (https://digitalculturenetwork.org.uk/...) -
3 Prioritisation Techniques for Arts Marketeers


• What is the Pareto 80/20 principle? (https://asana.com/resources/pareto-pr...) - Roughly 80% of consequences come from 20% of causes


• Why are you measuring that? (https://digitalculturenetwork.org.uk/...) - Webinar recording to
learn how to define and track the metrics for different audience actions


• Content strategy development: Aligning content with a marketing funnel (https://digitalculturenetwork.org.uk/...) - Webinar recording with
techniques for developing a content marketing strategy


• Influencer insights: How Mary Spender reached 750k subscribers on YouTube (https://digitalculturenetwork.org.uk/...) - Article where Ollie interviews George Spender about the process and what he has learned along the way




Music by ⁠SHAR (https://iamshar.co.uk/)