Скачать или смотреть Can You Use Ads To Grow Your YouTube Channel? (Yes, Here’s How)

Can you actually use YouTube Ads to grow your YouTube channel? For years, most people would’ve said no, but with a new format inside Google Ads, that answer might just have changed.

In this episode of Little Experiments, we dive deep into whether YouTube Ads can now be a genuine lever for scaling your channel. I’ll share my past experience at Babbel, where we used ads to boost high-performing videos and generate subscribers, leads, and revenue and then break down the brand-new YouTube Subscriptions & Engagements campaign type that Google has quietly introduced.

Here’s what you’ll learn in this video:
✅ How brands (like Babbel) have historically used ads to support YouTube growth
✅ The three pillars of YouTube ad formats (Performance, Brand, and Channel Growth)
✅ Why In-feed ads may be the most effective placement for genuine engagement
✅ Step-by-step setup of a YouTube Subscriptions & Engagements campaign
✅ Benchmarks for cost per view & cost per subscriber
✅ Why ads can also help you test titles, thumbnails, and content faster

From campaign setup to placement strategy to real-world benchmarks, this is a practical guide for startups and creators who want to test ads as a way to accelerate channel growth.

If you’re thinking about experimenting with YouTube ads, this video will give you the context, benchmarks, and confidence to get started. 🚀

👉 Don’t forget to like, subscribe, and drop a comment if you’ve tested this new format yourself.

#YouTubeAds #YouTubeGrowth #GoogleAds📹 Watch next: [   • Turn YouTube into a performance channel in...  ]

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⏱ TIMESTAMPS
00:00 How To Run YouTube Ads
00:08 Can You Scale Your YouTube Channel with Ads?
00:14 Historical Perspective on YouTube Ads
00:18 A New Hope: Changing Times for YouTube Ads
00:28 Personal Experience with YouTube Ads
00:31 The Babel Case Study
00:41 The Tactic of Using Google Ads
00:56 Gary V's Endorsement
01:03 Introducing the New Google Ads Format
01:09 What is YouTube Subscriptions and Engagements?
01:17 Navigating the Google Ads Interface
01:35 Setting Up a YouTube Campaign
01:55 Understanding Campaign Subtypes
03:00 The Channel Growth Pillar
03:27 Placement Types in YouTube Campaigns
04:12 Creating a YouTube Subscriptions and Engagements Campaign
04:32 Cost and Budget Considerations
08:57 Final Thoughts and Recommendations

ABOUT HUMBLE & BRAG
Most agencies are built for big brands, with slow timelines and glossy reels that don’t move the needle. Startups need something different. That’s why we built Humble&Brag, the full-stack YouTube agency for early-stage and scaling companies. We help founders turn YouTube into a real growth engine, building a smart, consistent presence without the overhead of a big in-house team.

Before starting H&B, we grew channels and content systems inside some of Europe’s fastest-growing companies from scaling @AJSmart and @careerfoundry to hundreds of thousands of subscribers, to leading @BabbelPlus 's 20-person content team where video drove a quarter of company revenue.

Today, we bring that experience to startups who want YouTube channels that actually drive traction, proof, and revenue.