Скачать или смотреть What Are The FTC Disclosure Guidelines For Influencer Brand Deals? - Trend Unwrapper

What Are The FTC Disclosure Guidelines For Influencer Brand Deals? Are you curious about how influencers are required to be transparent when promoting products and brands? In this informative video, we'll explain everything you need to know about the latest FTC disclosure guidelines for influencer brand deals. We'll start by outlining what these rules are and why they were recently updated to keep pace with the rapidly growing creator economy. You'll learn about the types of relationships that must be disclosed, including paid sponsorships, gifted items, affiliate links, and promo codes. We’ll also cover how disclosures should be clearly presented—such as using simple tags like "#ad" or "#sponsored" at the beginning of posts—to ensure followers notice them immediately. Additionally, we'll discuss the importance of platform tools and creator-added language to make disclosures obvious, along with the shared responsibility of both influencers and brands to follow these standards. The video explains how these rules apply to health claims and the importance of backing up any statements made about products. We’ll also provide tips on how creators can work with brands to specify disclosure placement in contracts, helping prevent accidental oversight. Overall, understanding these guidelines helps build trust with audiences, promotes honest communication, and supports responsible influencer marketing. Join us for this essential overview and subscribe for more updates on digital trends and regulations.

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