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What does "Organizational Behavior" mean? What's the importance of studying Organizational Behavior? Knowing the answers to these key business questions helps in understanding to a greater extent the concept of organizational Behavior.

Organizational Behavior is the study of the behaviors of individuals in an organization as they are in their organizational roles. Organizational behavior is a broad concept, but we will focus on the objective of organizational Behavior, importance of studying Organizational Behavior, Challenges of Organizational Behavior, and the factors influencing Organizational Behavior.
Organizational behavior is important in understanding as it is present in every organization because of the individuals in different department. Therefore, managers need to observe keenly this phenomena as each individual will bring their own form of behavior to the working environment.