Скачать или смотреть How an artist can start selling more online courses (full walkthrough!)

If you're a creative biz owner and looking to move to sell more online courses, this video case study is FOR YOU!

Watch as we break down an artist's entire business, marketing strategy, content plan, and consolidate multiple websites into one simple site with a clear business objective. If your business has had to make the pivot from in-person workshops and events to online courses, there are a slew of practical tips for you in this video.

🗣 FREE COACHING SESSION: We mentioned you could get a free coaching session on how to optimize your website by going through our 4Q's and APSOSA Framework. Get our free coaching session to improve the effectiveness of your website: https://wanderingaimfully.com/free

This video is part of a series we're calling Growing Through It, where we do a deep-dive on a member of our email list's business. We apply a 5-part checklist we've created to find any areas that need improvement (which should lead to more customers and a more streamlined business).

Here are some handy-dandy timestamps:

0:00 - Introduction and what Growing Through It is all about 👩🏻‍🦰👨🏻‍🦲
0:36 - Meet Lauren 👋, an artist making a big pivot in her business
1:42 - Our TOP 3 recommendations for Lauren's business 💡
2:16 - PART 1️⃣: The Brand Foundation (4 questions exercise)
7:51 - PART 2️⃣: Your Product or Service Offering ("marketing bridge" exercise)
8:30 - 🔥 Hot Tip 🔥 Use our input/output exercise for your business offerings
12:06 - ⚡️ If you sell digital products you NEED this strategy
14:22 - PART 3️⃣: Marketing Strategy & Customer Journey (marketing bridges)
17:01 - 🧠 Steal this marketing idea for your biz!
23:22 - PART 4️⃣: Audience Building ("content salad" exercise)
35:11 - 📝 If you have a BLOG make these changes right now
29:36 - PART 5️⃣: Website Optimization (4Qs clarity test)
30:35 - APSOSA framework (do this exercise for your website!)
34:48 - 😱😱😱 The big reveal! BEFORE vs AFTER! 😱😱😱
35:31 - *Bonus* We redesigned Lauren's Blog page too!
35:56 - The wrap-up dance! 💃🏻

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🤗 In this video, you'll meet Lauren, an artist who has had to shift her business from in-person retreats and workshops to online courses for "Artful Adventurers." She needed a plan of action to make a big pivot and we were happy to lend a hand.

📑 IN-DEPTH ARTICLE: The 5-part checklist we used in this video is 100% free for you to read and you can apply the exercises and action steps to your business: https://wanderingaimfully.com/online-...

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📬 If you liked this video and possibly want us to review your business in the future, jump on our Monday morning email newsletter "Wandering Weekly." Each week we share tips, lessons learned, honest real-talk, and practical advice to grow your business with intention. Sign up here: https://wanderingaimfully.com/newsletter