Скачать или смотреть How We Name Amazon PPC Campaigns (SOP for Better Account Management)

In this short video, I break down the exact SOP we use at Make Brands Big for naming Amazon PPC campaigns.

If your campaigns are a mess internally, you’re flying blind.
Proper naming conventions make it easier to analyze data, scale faster, and avoid costly mistakes — especially when managing multiple SKUs across Sponsored Products, Sponsored Brands, and Sponsored Display.

This naming format helps you:
✅ Instantly understand campaign structure
✅ Track goals, match types, placements, and SKUs at a glance
✅ Train your team and keep your ad account organized

Our Naming Template:
SP / SB / SD – Parent ASIN – Short SKU – Match Type – Bidding Type – Placement – No. of Targets – Campaign Goal – Date

This is one of the first things we implement when onboarding clients managing $30k–$2M/month in Amazon revenue.
Watch the video for a full walk-through, and feel free to use this template in your own brand or agency.

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Connect with me on Linkedin:   / basilzaidi-makebrandsbig