Скачать или смотреть Why do artists sell music publishing rights?

Ever wondered why successful musicians choose to sell off their valuable music publishing rights? This video delves into the surprising reasons artists part with the lucrative income streams from their songs. Discover the complex financial and strategic decisions behind these major deals in the music industry.

Here's what you'll learn:
► The primary financial motivations, such as immediate liquidity or estate planning, that drive artists to sell their catalogs.
► How shifting industry trends and the long-term value of intellectual property influence these monumental decisions.
► The strategic advantages of selling, including securing financial stability or funding new projects, versus holding onto evergreen assets.
► The different types of publishing rights and what exactly is being sold when an artist makes such a deal.


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