Скачать или смотреть Blue Ocean Strategy – W Chan Kim & Renée Mauborg

Why compete in a crowded market when you can create your own?

In this video, we summarize the groundbreaking book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne. Discover how successful companies break free from cutthroat competition by creating uncontested market space — the "blue oceans."

We’ll break down the core principles, tools, and real-world examples that will help you rethink strategy, innovation, and value creation.

💡 Whether you're a business owner, entrepreneur, or just curious about smart strategy — this is a must-watch.
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