Masters of Light | Cinematographers’ Roundtable PART 01 | Good Ads Matter

India’s First Ever Advertising Roundtable by Good Ads Matter | Presented by Purpose Studios

The first season of our Roundtable invites the Top 1% of the advertising landscape to share anecdotes, experiences, secrets and the most fun time together, in a brutally honest conversation with each other.

00:00:00 - 00:02:50: Meet the Top 1% Ad DOPs
00:02:50 - 00:05:04: Script vs. Director’s Approach vs. DOP’s Vision
00:05:04 - 00:06:44: Ayananka’s Analogy
00:06:44 - 00:10:35: Kartik Recalls his Mistakes and Lessons
00:10:35 - 00:12:24: Speed-dating Directors
00:12:24 - 00:15:22: Creative Clashes Are Important
00:15:22 - 00:17:42: DOPs and Brand Philosophy
00:17:42 - 00:21:03: Lights… Camera… And?
00:21:03 - 00:26:21: What DOPs Hate to Shoot
00:26:21 - 00:31:42: The Evolution of Cinematography
00:31:42 - 00:36:34: AI in Advertising
00:36:34 - 00:44:07: Is Tech Replacing Craft?
00:44:07 - 00:48:32: The Fragmentation of a DOP’s Scope of Work
00:48:32 - 00:54:33: Is 9:16 the Demise of Composition?
00:54:33 - 00:56:56: Is the Visual Language of Ads Changing?
00:56:56 - 01:03:14: TVCs and Digital Ads vs. Attention Span

After a vision upheld for almost two years, four months of tireless and infallible planning, and a couple weeks of irresistible tease for you guys, we bring to you the second panel of Good Ads Matter Roundtable Season 1: Cinematographers!

Meet some of the finest Cinematographers in the industry today as they dive deep into the nuances involved in visualising a narrative, the threats that persist in the industry as well as the unparalleled contentment of the craft.

Cinematographers: Anuj Samtani, Ayananka Bose, K U Mohanan, Kartik Vijay, Rubais, Priya Seth & Tapan Basu
Moderated by Ashim Ahluwalia

Find them on Good Ads Matter Ad Makers’ Collective:
https://www.goodadsmatter.com/directo...

Keep an eye out for PART 02 of the Cinematographers’ Panel that releases on Tuesday, Aug 27 👀

Subscribe to our YouTube channel to stay updated on new Episodes, and here’s the link to the Roundtable playlist so you can find everything carefully curated in one place ;)

   • Good Ads Matter Roundtable Season 1  

𝘗𝘚.: 𝘔𝘦𝘯𝘵𝘪𝘰𝘯𝘦𝘥 𝘢𝘥𝘴 𝘢𝘳𝘦 𝘭𝘪𝘯𝘬𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘷𝘪𝘥𝘦𝘰.

Show Concept: Good Ads Matter
Production Company/Presented by: Purpose Studios
Space Partner: Snowball Studios

Special thanks to Raman Chauhan & Gorky M.

GAM Roundtable Creative Development & Execution: Abhishek Mani & Arya Kastwar
Director of Photography: Sarath Sivan
Cinematographers: Yash Panchal, Krishnaa Joshi, Vinayak Khithani, Utkarsh Masand, Debabrata Hazarika & Arnold Robert
Photographer: Omkar Kocharekar

Creative Director (Pre-production): Nitish Budhkar
Production Design Company: A-SQUARE
Production Designer: Ankur Sanjay Aserkar
GAM Team: Arya Kastwar, Abhishek Mani, Khushi Mundhwa, Padmaja Rathore, Rutwik Deshpande & Rahul Rajeev

Post Production: Purpose Studios
Offline & Online Editor: Sarath Sivan
Colourist: Sarath Sivan
DIT: Arnold Robert

Line Production: Krishav Media & Entertainment
Line Producer: Akash Shrivastava
Camera, Lenses & Sound Partner: Siddhartha Production
Gaffer: Wasim Ansari
Lights Equipment: Golden Lights

Special thanks to our Former Good Ads Matter Team: Shweta Singh, Hetvi Kamdar, Akankksha Rustagi & Diksha Rajput

Cooperator: Himanshu Singh Gurjar