It Ends With Us Controversy: The Real Problem With The Movie & Press Tour, Explained

It Ends With Us, the new film starring Blake Lively and Justin Baldoni based on the TikTok-Viral book of the same name by Colleen Hoover, has rocketed to the top of the box office since its release, but most of the movie’s press… hasn’t actually been about the movie itself. Instead, alleged behind the scenes drama has dominated the headlines and overshadowed the real message of the film. So… what’s really going on here? Let’s take a moment to separate the production’s problems from the movie’s problems, and analyze how they’ve intersected and sparked their own issues. Plus, we’ll actually dive into the real important message that’s getting lost in all of the drama.


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CHAPTERS
00:00 Intro
00:41 The behind the scenes battle coming to the surface
02:44 Why the press tour fell apart & turned people off
04:30 Movie changes caused discourse (but do make sense)
06:04 The biggest dilemma over the film itself
07:38 Why the 'fun & florals' promo was such a bad idea
08:33 This all was a missed opportunity to do good

The Take was created by Debra Minoff & Susannah McCullough