Скачать или смотреть How I'm Scaling Brands to $100M on Amazon | Harry Nicholls

What does it really take to grow and sell a 7 or 8-figure Amazon brand?

In this episode, I sat down with Harry Nicholls, co-founder at eVenturing -- a firm that's helped 50+ U.S. Amazon brands expand into Europe, increase profitability, and successfully exit for 8 figures or more.

Tune in as we explore:
The exact roadmap to a high-multiple Amazon brand exit
How U.S. sellers can unlock international expansion (UK + EU)
Why most brands leave 6-figures+ on the table by ignoring branded Amazon search
Key metrics that influence valuation multiples (and how to improve them)
What actually kills deals (and how to avoid it)
The Amazon playbook to go from 6 to 8 figures
How aggregators have matured—and what they’re really looking for today

Whether you're: an Amazon seller ready to expand or exit, a DTC brand ignoring Amazon (and leaking revenue), or a founder chasing global growth...

This episode is packed with actionable insights and real-world strategies from the front lines of Amazon growth, investment, and acquisition.

Chapters:
00:00 – Intro: Meet Harry Nicholls & eVenturing
00:52 – Why Combine Growth, Expansion & Exit Into One Agency?
03:38 – From Investment Banking to Amazon Strategy
06:04 – What Separates 7-Figure Brands From 8-Figure Exits
08:55 – The Most Overlooked Growth Lever on Amazon
11:36 – First Steps: How eVenturing Audits New Brands
14:42 – When You Should Not Scale a Product on Amazon
17:09 – What Founders Get Wrong About International Expansion
20:45 – The Biggest Mistakes in US ↔ EU Expansion
24:10 – Non-Negotiables for Entering a New Market
26:48 – When Is a Brand Actually Ready to Expand?
29:30 – Ideal Brands for US → UK Expansion
31:52 – Best Global Market to Launch in 2025?
34:07 – How Tariffs and Trade Risk Affect Growth Strategy
37:19 – How to Know You’re Ready to Sell Your Brand
39:41 – What Real Valuations Look Like in 2025
42:05 – What Separates Life-Changing Exits From Failed Deals
45:12 – Deal Killers: What Tanks Your Valuation
48:04 – How to Boost Brand Value Without Inflating Revenue
51:12 – The Biggest Shift in Amazon Strategy This Year
54:30 – What Buyers Are Looking for Now (That They Weren’t Before)
57:44 – Where to Learn More About eVenturing
58:29 – Who Should Be the Next Guest on the Pod?
1:01:00 – Why Harry’s Bullish on the Future of Amazon Brands
1:04:20 – Underrated Skills Founders Need to Scale Faster
1:07:55 – What’s Next for eVenturing in 2025 and Beyond
1:10:35 – What Harry Would Tell His Younger Self
1:14:12 – Final Takeaways for Founders on the Edge of Scale or Exit

Keywords:
Amazon brand growth, 8-figure exits, ecommerce expansion, UK/EU launch, FBA growth strategies, Amazon SEO, DTC to Amazon, private equity for ecommerce, Amazon deal structures, valuation multiples, international compliance, reverse engineering exits.

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