The Power of Authentic Influencer Marketing|| Pet Business Disruptors

Join us as we discuss the extensive research behind our dog shampoos, the challenges of launching new products in a competitive market, and the surprising success of our Eco Towels, which won an innovation award at PATS 2023. Learn how we leveraged TikTok to gain traction and the importance of authentic influencer marketing in today’s digital landscape.

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00:00:13 - Striking brand design inspired by beauty market, not typical pet industry.
00:00:35 - Unique dog shampoo fragrance developed over two and a half years.
00:01:19 - Eco Towels launched at PATS 2023, winning an innovation award.
00:02:22 - TikTok giveaways led to viral success with dog walkers and influencers.
00:03:35 - Engagement often higher with micro-influencers than those with large followings.