Got Process? Zero Hedge Sells Fear, Not Truth

Fear sells. Always has. Look no further than Zero Hedge.

“They generate money because you click on their fear-based advertising model. You can look at that all day long and get scared out of your mind,” Hedgeye CEO Keith McCullough said on this video excerpt from The Macro Show.

Don’t fall prey to click-bait. Instead, build your own process—one that informs your investing and helps you cut through all the noise.

If you’re looking for a better way, here’s one that can help. “If I could only have one thing of the many things we have it would be my daily ranges,” McCullough says. “What else would I use, my own political thoughts? You could be as blind as a bat and sell at the top of the range and buy or cover at the low end of the range.”