Archetype Braces: A New Take on Knee Support for Everyday Movement

In this episode, we talk with Josh Miner, the founder of Archetype Braces, about his mission to change the way knee support works.

Josh was inspired by his mom’s journey to stay active after a knee injury, despite trying surgery, therapy, and various traditional braces. Determined to create something that could truly help, he spent months testing and refining his design, gathering feedback to build a brace that supports movement without restricting it.

Tune in to hear how Josh’s engineering mindset led to a practical, effective brace that helps people stay active, reclaim their movement, and return to the activities they love.

Chapters:
(0:00) Introduction and episode context
(1:02) TV show "From" and streaming platform discussion
(2:57) Start Peninsula and Josh Miner's participation
(6:30) Guest introduction: Josh Miner
(7:08) Josh's background in Williamsburg and William & Mary
(10:41) William and Mary's data science program and entrepreneurship hub
(18:18) Origin of Josh's business idea and knee brace development
(21:28) In-depth look at knee injuries and brace engineering
(23:31) Profitability and effectiveness of knee braces
(25:16) Doctor and patient feedback on Josh's new brace
(26:54) "Born to Run" book relevance and shoe cushioning
(30:16) Barefoot training insights and target market focus
(34:24) Affordable pricing and ethical business practices
(39:07) Brace design development and testing
(42:58) Manufacturing goals and local production
(45:10) Risks and strategies in preordering
(46:03) Crowdfunding and early business phases
(49:19) Family support and personal anecdotes
(56:58) Entrepreneurial reflections and preorder information

Guest links:
https://archetypebraces.com/

ABOUT THE SHOW:
Did you know that only 4% of businesses hit $1M in revenue? Tim Ryan and Zack Miller are the creators of The Fervent Four Show, designed to help you get there.

ABOUT THE HOSTS:
Zack Miller is a serial entrepreneur and author of Anomaly, a guide on differentiating yourself and your business from the crowd.

Tim Ryan is an angel investor and the Executive Director of Innovate Hampton Roads, an organization dedicated to connecting entrepreneurs with resources in Hampton Roads, Virginia. Tim also serves as the Director of REaKTOR, a space for technology-based startups to start and grow.

Check them out Live every Thursday at 11 AM: https://www.innovate757.org/live/