Скачать или смотреть Ex-Facebook Strategist Matthew Lovemore on Smarter Ad Buying

Facebook Ads are evolving fast — but Matthew Lovemore, ex-Facebook strategist and now Group Account Director at GMS Media, breaks down how to actually win on the platform today.

Watch as Blake Micola and Matt uncover insider lessons from Meta, performance strategy, and real brand success stories.

This episode of The Growth & Banter Podcast dives deep into the world of Facebook Ads with Matthew Lovemore — an ex-Facebook employee turned top-tier media strategist. You’ll hear how Matt’s IT background, time at Meta, and years scaling brands across Australia shaped his mastery in paid media and advisory strategy.

We unpack the evolution of Facebook Ads, how AI tools like Advantage Plus are changing paid performance, and why trust, care, and client communication still beat algorithms. Whether you’re managing $100 a day or $100K a month, this episode reframes how to think about performance marketing.

✓ Learn how to simplify ad structures without killing performance
✓ Discover why advisory and strategy outshine pure ad buying
✓ Understand what post-click optimisation really means today

If you want sharper strategies, subscribe now. If you crave raw honesty, share this with someone who needs it.

Chapters:

00:00 – Facebook Ads with Matthew Lovemore
02:00 – From IT to Meta: How Matt Learned Facebook Ads
06:00 – Biggest Lessons from Working Inside Facebook
09:30 – Advisory vs. Media Buying
13:00 – Advantage Plus & Performance Max Explained
18:00 – The Biggest Shift in Ad Strategy Since 2016
24:00 – Omni-Channel Campaigns That Work
31:00 – Scaling from $5K to $500K: Real Case Studies
40:00 – The Facebook Ads Mistakes Brands Still Make
48:00 – Future of Meta Advertising
56:00 – Personal Story: Life, Balance & Purpose

If you want sharper strategies, subscribe now.

If you want real conversations that cut through the fluff, share this episode.

ABOUT THE HOSTS

Blake Micola — Founder & CEO of GMS Media Group, a creative performance agency helping brands scale through strategy and storytelling.

ABOUT THE GUEST

Matthew Lovemore — Former Facebook strategist, now Group Account Director at GMS, specialising in Meta performance strategy and advisory excellence.

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