Скачать или смотреть Destinations as Innovation Ecosystems: Where Collaboration Drives Visitor Experience and Growth

Destinations are evolving. They are no longer just places to visit — they are living innovation ecosystems where public, private and tech partners collaborate to generate measurable impact.

In this session, Angela Bustillos (CMO & Co-founder, eXplorins) and Nick Hall (Founder & CEO, Digital Tourism Think Tank) explore how destinations can prepare for disruption, leverage real-time data, and unlock the power of co-creation to strengthen their ecosystems.

Key Takeaways:

1. Visionary Leadership Is No Longer Optional: #DMOs must shift from tactical actions to long-term strategic vision. Understanding new behaviors shaped by AI, digital expectations, and sustainability is fundamental.

2. #Ecosystems = People + Industry + Tech Partners: Destinations succeed when they align tourism businesses, cultural institutions, mobility partners, local commerce, and innovators around one shared direction.

3. #Data Fragmentation Is the Silent Killer of DMO Strategy: Real-time data is essential, but most destinations rely on outdated, siloed datasets. The future requires interoperability, API-first approaches, and certified data flows.

4. #AI + #Blockchain = Trust, Transparency & Usability: AI helps structure, categorize and personalize data; blockchain ensures integrity, certification, and decentralization. Together they unlock live, actionable intelligence.

5. #Behavioral Change Only Happens Through #Rewards: Sustainability goals won't scale through awareness alone — they require incentives. Reward systems are key to nudging the 80% of travelers who don’t act sustainably by default.

6. Co-Creation Outperforms Top-Down #Strategy: When businesses and tech partners co-create campaigns and products, data quality improves and adoption accelerates.

7. Case Study – Visit Finland (DataHub): A centralized, API-driven ecosystem allowing open data access, business visibility, and standardization aligned with the EU Tourism Data Space.

8. Case Study – France (AI Travel Planner “Marianne”): A national-scale AI system personalizing travel using robust, interoperable data streams. Enables politics, sustainability goals, and user experience management at scale.

9. The “Accelerate #DTTT ” Program: A curated ecosystem for startups and DMOs to co-develop ideas, test innovation, and close the gap between strategy and implementation.

10. #Collaboration Is the Real Competitive Advantage: Destinations that embrace partnerships, open APIs, tech startups, and community participation will thrive in the next decade.

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