Скачать или смотреть Composing a Good PR Story for Cannabis Brands | Rosie Mattio

A compelling PR narrative increases your credibility and generates brand awareness. Your business narrative can help turn ideas into a story that you can share with potential consumers. The core ideas of cultural trends are woven into such stories, making them much more real and appealing to consumers. As a new and emerging industry, mainstream cannabis brands can leverage this for general education about the products and connecting with a new consumer demographic.

In this video, Sid Patel, CEO of Cannabis Drinks Expo and Beverage Trade Network, is in a conversation with Rosie Mattio, Founder and CEO of Mattio Communications. Here, Rosie explains how a great PR narrative is beneficial for connecting consumers with a brand.

**About Cannabis Drinks Expo**
"From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don't taste awful", quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis.

Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity.

For More Information visit
https://cannabisdrinksexpo.com

**About The Organizer: Beverage Trade Network**
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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