Скачать или смотреть Nailing Down Your ICP and Sales Process, with Perryn Olson

What's broken about the way construction firms develop new business today?

In this video, John Tyreman (‪@John_Tyreman‬) sits down with Perryn Olson of AltCMO (‪@AltCMO.‬) for a conversation about what's completely broken about the way construction firms develop new business today. Perryn offers stories and real-world examples to illustrate how hard it is for firms to truly understand their ideal client profile, the operational repercussions of taking on too wide a range of projects, and why it's critical to establish repeatable sales processes.

CHAPTERS:
00:00 Introduction
00:24 Challenges in Construction Business Development
02:04 Identifying Ideal Client Profiles (ICP)
04:06 Operational Issues and Client Relationships
09:26 Rainmaker Model vs. Doer-Seller Model
12:22 Transitioning from Founder-Led to Institutional Sales
17:13 Conclusion and Contact Information

#sales #marketing #businessdevelopment #constructionmarketing