What is Salesforce Interaction Studio?

In this video we review what Salesforce Interaction Studio is and its main benefits and functionalities in a customer experience project.

Salesforce acquired Evergage in 2020 and renamed it Interaction Studio. It is an optional functionality inside Salesforce Marketing Cloud.

Interaction Studio is a web personalization tool that also serves to obtain a single view of the customer and to activate in real time different communication channels.


▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🌐 Find us on:
► Website: https://www.showerthinking.com
► Email - [email protected]

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📕Video Chapters For Quick Reference:
00:00 intro
00:31 Salesforce Acquires Evergage
00:42 Introduction to Interaction Studio
03:10 Input and Output Data
04:02 Incorporate Interaction Studio
04:35 Unified User Profile
05:13 Segmentation and Targeting
06:20 Journey Builder Triggers
06:45 Interaction Studio Recipes
07:26 Example architecture in Salesforce Marketing Cloud