Скачать или смотреть How Netflix & TikTok Control Your Brain (The Zeigarnik Effect Explained) | Marketing Talks With Ivan

Ever wondered why you can’t stop scrolling Netflix or TikTok?
It’s not just habit — it’s the Zeigarnik Effect, a psychological trick marketers use to keep your attention glued.

In just 80 seconds, I’ll break down how this effect drives binge-watching, endless scrolling, and impulse buying online — and how brands like Netflix, TikTok, and Amazon use it to dominate your screen time.

If you’re in marketing, branding, or content strategy, this one’s for you.

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