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Hey! I'm Aesthetically Dope a professional procrastinator - I mean - professional photographer, web and logo designer. In today's video, I go over my logo refresh client. Bit of a back story she is a professional barber and friend. Most of her clients are older males and her original logo was done by some guy. What we are looking at is her brand guide.

Now, I'm not saying that the logo needs to have an element that is about the niche. I think Will Paterson does a great job at explaining this. Apple is a tech company, but what do apples have to do with a computer? Nothing. Unless you're Christian and thinking of the Garden of Eden and how Eve ate an "apple" which was all knowledge. But that's an entirely different thing. The design needs to stand out on its own.
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RESOURCES & LINKS

https://www.canva.com/join/weekly-lea...
Photopea.com
https://affinity.serif.com/en-us/
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SOCIAL MEDIA

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#photoshop #logo #brandguide #mockup #branding